Open Media

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

In progress – working towards setting a target

Which scopes does your target cover?

Not yet defined

Is your organisation aiming to set a science-based target within the next 12 months?

Yes

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://api.openmedia.uk.com/wp-content/uploads/2026/08/Open_Media_Progress_Report_2025.pdf

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:2:{i:0;s:3:"CDP";s:8:"other_10";s:322:"Futureproof aligns its greenhouse gas (GHG) emissions inventory and sustainability reporting services with core international standards and frameworks—such as the GHG Protocol, the Global Reporting Initiative (GRI), and the Carbon Disclosure Project (CDP)—rather than listing under a single standalone public registry.";}

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:40:"Cost savings or operational efficiencies";i:1;s:25:"Improved brand reputation";i:2;s:40:"Stronger client or partner relationships";i:3;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

B Corp

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make climate literacy a standard skill (e.g. staff training programmes)

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

not relevant to us as an MO

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

as before

Has your organisation set a reduction target for emissions that come from production?

No, we don't have a specific target, and we don't include production within our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

not relevant

Do you utilize bundled shoots for efficiency within production?

Please detail here.

not relevant

Is your advertising production done in-house, via an agency or both?

Both

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

Yes

Please state the name of the calculator, how long you have used the calculator, and how many productions (both the numerical value and the % of total annual productions for context).

none of this applies

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Yes

Please detail here.

none of this applies

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

All in here: https://api.openmedia.uk.com/wp-content/uploads/2026/08/Open_Media_Progress_Report_2025.pdf

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

we are an MO

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Yes and this data will be aligned with the GMSF

Please state the name of this calculator(s).

In house via uniLED

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

not relevant

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Campaign ANZ Awards, BusinessGreen Awards

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

adhered to Campaign ANZ guidelines

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

we aren't applying to awards currently

Does your organisation organise events, either internal or external?

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

we aren't an agency

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

again not relevant

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

70% of the team is carbon literacy trained

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

AI, incoming standards, more networking ops

What formats of Ad Net Zero training and resources do you find most valuable? 

Virtual training course or presentation (e.g., bespoke online workshops)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:2:{i:0;s:36:"Case studies showing business impact";i:1;s:30:"Signals of industry leadership";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Encouraging collaboration

Where have you found the most value in being a part of the Ad Net Zero community?

Young Leaders

What could we do to improve your experience and to add more value?

More in person networking and socialisation of companies

User Email

helena@openmedia.uk.com

Open Media

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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Every Brief Counts