M+C Saatchi Group

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"23a94bd8b87b2fa1-19ffba965ab";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

1, 2 and 3

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://assets.ctfassets.net/teibi0nrv2xi/4KkhnH0k4yx2kuyuFLkH06/bb315da7da6a4f84ec4f69838665acab/20th_April_Sustainability_Section_FINAL__004_.pdf

Are your calculations and reports audited by a third party?

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:2:{i:0;s:3:"CDP";i:1;s:4:"TCFD";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:3:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";}

As an organisation, which area of sustainability has your focus/investment been?

Carbon Reduction

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"89db183c3d9faada-1a0d462cdac";}

Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

Yes – media emissions are included within our overall emissions reduction targets

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Internal only

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Yes

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

Not yet, but we plan to.

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"77cf97dbcdebc830-1a0d461214a";}

Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:42:"Yes – industry calculator (e.g. AdGreen)";}

Has your organisation set a reduction target for emissions that come from production?

Yes but incorporated into our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"26b18143520b5e24-1a0d4648e6c";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

I believe we entered our Dept Energy Heatpumps campaign

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

We did not make any green claims in the advert

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Internal engagement

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have required them to use the calculator and for how many productions (both the numerical value and the % of total annual productions for context).

We are currently implementing a system to measure emissions from events. Our events are small scale, so we are intending to use AdGreen.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Yes

Please detail when.

We will be encouraging them to do this in 2027

Not yet implemented

Does your events agency plan to put together a decarbonization plan for events?

Yes

Please detail when.

We are planning to encourage them to do this in 2027

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have used the calculator for and for how many events (% of total annual events).

Not yet in use, but we aim to be using AdGreen by the end of the year

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Yes

Please detail when.

We aim to work with them on this in 2027

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"a197c12cb92fdb3e-1a0d4686b5f";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

100% of employees via our compliance training programme. We also run training in our onboarding sessions and run direct engagement with teams working in high risk sectors.

Customer Engagement Answers

a:1:{s:9:"unique_id";s:28:"25a2e22b827b1e88-1a0d46adf02";}

Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

None

What formats of Ad Net Zero training and resources do you find most valuable? 

In-person workshops

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:5:{i:0;s:36:"Case studies showing business impact";i:1;s:34:"ROI metrics tied to sustainability";i:2;s:31:"Anecdotal pressure from clients";i:3;s:33:"Anecdotal pressure from employees";i:4;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Better engagement with non-sustainability stakeholders of the Advertising Association and partner groups

Where have you found the most value in being a part of the Ad Net Zero community?

It is all of value

What could we do to improve your experience and to add more value?

Better engagement with non-sustainability stakeholders of the Advertising Association and partner groups

User Email

pamela.noakes@mcsaatchi.com

M+C Saatchi Group

Action 1 Answers

Action 3 Answers

Action 2 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts