Hearst Magazines UK

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:28:"Yes – Near-term target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://www.hearst.co.uk/sustainability

Are your calculations and reports audited by a third party?

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:1:{i:0;s:4:"SECR";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:25:"Improved brand reputation";i:1;s:40:"Stronger client or partner relationships";i:2;s:41:"Enhanced employee engagement or retention";i:3;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

a:7:{i:0;s:8:"Training";i:1;s:18:"Carbon Measurement";i:2;s:16:"Carbon Reduction";i:3;s:22:"Regulation & Reporting";i:4;s:23:"Supply Chain Engagement";i:5;s:34:"Employee engagement – grassroots";i:6;s:41:"Employee engagement – senior leadership";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Has your organisation set a reduction target for emissions that come from production?

No, we don't have a specific target, and we don't include production within our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Yes – we combine multiple approaches

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

Nobody asks for it

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

Nobody asks for it

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

Limited resources, limited budget

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Limited resources, limited budget

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Nobody asks for it

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Nobody asks for it. Limited impact expected.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Nobody asks for it. Expected to be limited

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Nobody asks for it

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Nobody asks for it. Limited resources. Limited budget

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

Nobody asks for it. Limited resources. Limited budget. Limited impact expected.

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — not currently used

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

Editorial. Commercial.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

What formats of Ad Net Zero training and resources do you find most valuable? 

Virtual training course or presentation (e.g., bespoke online workshops)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

No – Not yet shared

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:1:{i:0;s:30:"Signals of industry leadership";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

The Steering Committee and working groups bring together sustainability professionals with tremendous passion for the topic and a high level of motivation. The Ad Net Zero team itself is also excellent, highly committed and professional. However, I believe the tangible impact across the wider advertising industry remains almost inexistant. As someone working for a media owner that has supported Ad Net Zero since 2021, I still have not heard Ad Net Zero or its five-point Action Plan referenced within the business, from senior leadership through to commercial teams. This suggests that the initiative is not yet reaching the industry beyond the sustainability community. Media agencies have a particularly important role to play. They were instrumental in founding Ad Net Zero and are uniquely positioned between brands and media owners, but their engagement and advocacy need to become much more visible and systematic.

Where have you found the most value in being a part of the Ad Net Zero community?

Live presentations with external speakers, combined with in-person networking events, are particularly valuable. Many of us working in sustainability can feel relatively isolated within our organisations, where the role can sometimes become focused on compliance and “ticking boxes.” Meeting peers facing similar challenges in other organisations brings fresh perspectives, renewed energy and motivation.

What could we do to improve your experience and to add more value?

More in-person presentations with inspiring external speakers, followed by networking opportunities. The combination of learning and sharing from others and connecting with peers would add significant value.

User Email

tpanhelleux@hearst.com

Hearst Magazines UK

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