Alight Media

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:48:"In progress – working towards setting a target";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation aiming to set a science-based target within the next 12 months?

Not yet defined

Is your organisation calculating and reporting emissions annually and publicly?

Do you plan to start calculating and reporting emissions annually?

Yes – but not within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:6:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:41:"Enhanced employee engagement or retention";i:5;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

a:5:{i:0;s:16:"Carbon Reduction";i:1;s:22:"Regulation & Reporting";i:2;s:23:"Supply Chain Engagement";i:3;s:34:"Employee engagement – grassroots";i:4;s:41:"Employee engagement – senior leadership";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – responsibility is shared across roles (part of existing job functions)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

a:2:{i:0;s:71:"Make climate literacy a standard skill (e.g. staff training programmes)";i:1;s:96:"Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)";}

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Not sure

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Yes – within the next 12 months

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Yes - we limit the number of people travelling Yes – we reduce travel intensity

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

Procurement of products capable of offering lower emissions is key to our strategy

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

We are working towards this for 2027

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

We are working towards this for 2027

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"2da61a2682230e78-1a0d2b32e79";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

We are not ina place to do this yet, but are working towards it in 2027

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Same as previous question

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

We don't use agencies for Events

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

We do not use agencies

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

We do not intend on using agencies

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

We don't use agencies

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

We don't use agencies

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

We don't use agencies

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that include background sustainable stories

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

10 - Across the business - Part of the HSEQ Team

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Carbon reduction strategies and sales benefits

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:4:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";i:3;s:24:"Competitive benchmarking";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Individualised advice and support for our business would help fill knowledge gaps

Where have you found the most value in being a part of the Ad Net Zero community?

Understanding industry challenges and how the MOs plan to overcome these

What could we do to improve your experience and to add more value?

Share information more regularly than just divert to the website

User Email

gareth@alightmedia.com

Alight Media

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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