Neverland

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"1c9e297146cb2836-1a067c95ffd";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:27:"Yes – Net zero target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Yes

Do you plan to start publicly reporting your emissions?

Yes – within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";}

As an organisation, which area of sustainability has your focus/investment been?

a:3:{i:0;s:18:"Carbon Measurement";i:1;s:16:"Carbon Reduction";i:2;s:41:"Employee engagement – senior leadership";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – responsibility is shared across roles (part of existing job functions)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"b20c2c4efd5e15a4-1a067ce36e8";}

Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

Not involved in media planning or buying

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Not sure

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Lack of Client demand (not relevant to advertisers)

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

not connected to media

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"4176e730846941f0-1a067cb3555";}

Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:42:"Yes – industry calculator (e.g. AdGreen)";}

Has your organisation set a reduction target for emissions that come from production?

Yes but incorporated into our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Yes

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"010066aa8f2cc46d-1a067cf328f";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Yes

Please outline the campaigns and awards you plan to enter and when.

Possibly some work for Center Parcs - TBC based on campaigns developed

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Yes

Please detail the awards (name and category), the title of the campaigns put forward and if the campaign was shortlisted or went on to win the award.

Cannes Lions & British Arrows

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Lack of knowledge on event management

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Our team are all asked to consider the carbon impact of what they buy for events and to try and pick less emissions heavy options

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Not enough time for team to take this on outside of end of year emissions tracking

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Team need to look into this

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Team need to look into this

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

Team need to look into this

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"8cfb84ce55751c3a-1a067d371f8";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that include background sustainable stories

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Team need to look into this

Neverland

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