a:1:{s:9:"unique_id";s:28:"bbf8896963f11c24-1a014298180";}
8
How to sell sustainability initiatives to c-suite/SLT
Best Practice Guides and Checklists
Yes – Actively shared and discussed
a:3:{i:0;s:34:"ROI metrics tied to sustainability";i:1;s:24:"Competitive benchmarking";i:2;s:31:"Anecdotal pressure from clients";}
Evidence to show that clients will spend more with businesses investing in sustainable solutions - we need clients to put their money where their mouth is
Networking for brainstorming, so much opportunity to do great things when everyone is in the same room
more in person events - better to brainstorm, we all want the same thing (more sustainable ad industry), so bring us together more!
sophie.taylor@global.com