global

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"069a2464bae3c7de-19fd285590b";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

Scopes 1, 2 and 3, SBTi-aligned but not validated

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://global.com/wp-content/uploads/2025/09/Environmental-Report-24-25.pdf

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:2:{i:0;s:4:"CSRD";i:1;s:4:"SECR";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:6:{i:0;s:40:"Cost savings or operational efficiencies";i:1;s:25:"Improved brand reputation";i:2;s:40:"Stronger client or partner relationships";i:3;s:41:"Enhanced employee engagement or retention";i:4;s:36:"Better compliance or risk management";i:5;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

a:6:{i:0;s:8:"Training";i:1;s:18:"Carbon Measurement";i:2;s:16:"Carbon Reduction";i:3;s:23:"Supply Chain Engagement";i:4;s:34:"Employee engagement – grassroots";i:5;s:41:"Employee engagement – senior leadership";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

a:2:{i:0;s:71:"Make climate literacy a standard skill (e.g. staff training programmes)";i:1;s:96:"Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)";}

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"9c14f741133674d7-19fd76a3384";}

Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

n/a we are the media owner

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

n/a we are the media owner

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

n/a we are a media owner, not involved in creative production

Do you utilize bundled shoots for efficiency within production?

Please detail here.

n/a we are a media owner

Is your advertising production done in-house, via an agency or both?

Agency

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

Yes

Please state the name of the calculator, how long you have used the calculator, and how many productions (both the numerical value and the % of total annual productions for context).

We've calculated the emissions from our classic OOH products using primary data. We're building a calculator to get classic and digital carbon calculations which is GMSF aligned.

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Yes

Please detail here.

n/a we are a media owner, however had to fill yes otherwise previous Q on calculator disappeared

Does your organisation mandate production companies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Please outline when you expect this to be in place.

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"e15244eb823e7e9b-19fd77e9c02";}

Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

See our Environmental Impact Report https://global.com/global-goodness/environmental-sustainability/

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Yes and this data will be aligned with the GMSF

Please state the name of this calculator(s).

We are building our own, aligned with the GMSF methodology

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

n/a we are a media owner

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"c2fb58b979450cf3-19fd783975a";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

We won two Campaign x ANZ awards for Best Business Transformation (2024-25) and Best Long Term Change (2025-26). This was for our Outdoor Sustainability Initiative. We have won another Green Apple Award this year for carbon reduction and circular models, including TfL LED retrofit.

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

Green Claims Code

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Yes

Please outline when and what credentials you will be supplying.

Could do, barrier is that sustainabilty team aren't aware of every award submitted across different parts of the business for different areas of media/entertainment

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have required them to use the calculator and for how many productions (both the numerical value and the % of total annual productions for context).

We are the event holder/manager. We are in the process of building a calculator to measure, manage and reduce emissions from our events. We get some data already from some of our larger events spaces (e.g., Wembley, O2), but this is more difficult for smaller venues.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Yes, there is not a formal decarbonisation plan as we are just beginning to explore how we might decarbonise our events. However we do hire venues with excellent sustainability credentials (such as Wembley) as well as criteria for our activities when using the venue. All temporary branding is sourced from Verve and recyclable (on-site when at Wembley), and all crew wear/branding/office items etc left on site is sent for appropriate recycling or disposal by a sustainable waste management company with a zero waste to landfill policy.

We are creating our own

Yes

Please detail here.

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have used the calculator for and for how many events (% of total annual events).

Building our own as above

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"92c9f735cb05d283-19fd7899dc9";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

We are not a creative agency

Customer Engagement Answers

a:1:{s:9:"unique_id";s:28:"bbf8896963f11c24-1a014298180";}

Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

How to sell sustainability initiatives to c-suite/SLT

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:34:"ROI metrics tied to sustainability";i:1;s:24:"Competitive benchmarking";i:2;s:31:"Anecdotal pressure from clients";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Evidence to show that clients will spend more with businesses investing in sustainable solutions - we need clients to put their money where their mouth is

Where have you found the most value in being a part of the Ad Net Zero community?

Networking for brainstorming, so much opportunity to do great things when everyone is in the same room

What could we do to improve your experience and to add more value?

more in person events - better to brainstorm, we all want the same thing (more sustainable ad industry), so bring us together more!

User Email

sophie.taylor@global.com

global

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts