Newsworks

Action 1 Answers

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Country Admin Selection

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:27:"Yes – Net zero target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation planning to set a science-based emissions reduction target?

Not sure

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Attach your reporting

Please attach your reporting

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

Zerobees

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

No noticeable outcomes yet

As an organisation, which area of sustainability has your focus/investment been?

a:1:{i:0;s:18:"Carbon Measurement";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – responsibility is shared across roles (part of existing job functions)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Does your organisation require current suppliers to adhere to a supplier sustainability agreement?

No, we need help to figure out how to do this.

Action 2 Answers

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Country Admin Selection

Do you encourage members to set a production emissions reduction target?

Do you have plans in the future to encourage members to set a production emissions reduction target?

Please outline the barriers to your organisation doing this.

Our stakeholders are already actively engaged in production emissions

Do you encourage your members to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Outside of a carbon calculator, is there anything else you are encouraging your members to do when it comes to measuring, managing and reducing emissions from advertising production that you would like to share?

Please move on to the next question.

We encourage stakeholders to enter in the Campaign Green media awards

Do you encourage your members to utilize bundled shoots for efficiencies within production?

Please outline the barriers to your organisation doing this.

Not sure we have enough understanding of the production process to have the licence to do this.

Action 3 Answers

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Country Admin Selection

Do you encourage your members to set a reduction target for emissions that come from media planning & buying?

Yes

Please describe how you engage your members and provide any links to information on your website.

We ensure all our stakeholders are aware of the developments of the GMSF and engage with them on the discussions around this.

Please outline the barriers to your organisation doing this.

Many stakeholders are already on the journey in seeking these reductions

Do you encourage your members to have a decarbonization plan in place to calculate, manage, and reduce the emissions that come from media planning & buying?

Yes

Please describe how you engage your members and provide any links to information on your website.

We support and share knowledge where we can. All members are engaged in the decarbonization journey.

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"2d0f32555dd7acbf-1a08b2682e8";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

None of our current studies are relevant

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Yes

Please detail the awards (name and category), the title of the campaigns put forward and if the campaign was shortlisted or went on to win the award.

Company of the year, Campaign 2026. We were shortlisted but didn't win.

Does your organisation organise events, either internal or external?

Yes

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Other priorities are considered before mandating carbon calculators for events.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

We primarily do events in media agencies where we have a capitve audience and no travel is necessary. Those agencies should have their own ad net zero policies in place. We have reduced all swag to bags and books at most.

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Other priorities are considered before we mandate carbon calculators for agency events.

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Swag materials are reusable or recyclable (Bags, books). Left overs are stored for future events. Events are located as close to attendees to minimise travel. We have also halved the amount of 3rd party events that we do.

Do you encourage your members to put forward entries to sustainable award categories or voluntarily supply sustainability credentials with work for other award categories?

Yes

Please describe how you engage your members and provide any links to information on your website.

On the launch of the Campaign Green awards we prompt stakeholders to encourage them to enter relevant work.

Do you encourage your members to put a plan in place to measure and reduce emissions from running events?

Please outline the barriers to your organisation doing this.

Other priorities are considered, although we are aware stakeholders are reducing emissions are part of the criteria in running events.

Do you encourage your members to use a carbon calculator to measure, manage and reduce emissions from events?

Please outline the barriers to your organisation doing this.

It would be good to know more about the easiest carbon calculators that could support our stakeholders to do this as they run events.

Action 5 Answers

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Country Admin Selection

Do you encourage your members to create campaigns to promote more sustainable behaviours, products or services?

Please outline the barriers to your organisation doing this.

Our stakeholders are already engaged in doing this.

Did you encourage your members to enter work into the most recent Campaign Ad Net Zero Awards?

Yes

Please describe how you encourage your members and provide any links to information on your website.

On launch day we prompt stakeholders to review work and enter

Do you encourage your members to work with initiatives such as Ad Net Zero’s Every Brief Counts or Purpose Disruptors’ #ChangeTheBrief to equip and empower creatives and strategists to embed sustainability into creative concepts as they respond to client briefs?

Yes

Please describe how you engage your members and provide any links to information on your website.

We keep them informed and up to date

Do you encourage your members to take training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please outline the barriers to your organisation doing this.

Stakeholders are doing this already

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Carbon calculators to help with events

What formats of Ad Net Zero training and resources do you find most valuable? 

Virtual training course or presentation (e.g., bespoke online workshops)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:34:"ROI metrics tied to sustainability";i:1;s:30:"Signals of industry leadership";i:2;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

More advertisers on board

Where have you found the most value in being a part of the Ad Net Zero community?

Steering group calls

What could we do to improve your experience and to add more value?

Not sure

User Email

heather.dansie@newsworks.org.uk

Newsworks

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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Global Media Sustainability Framework

Every Brief Counts