Company Summary | Ad Net Zero Limited

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Updates on GMSF developments related to closed ecosystems/ walled-garden platforms like Pinterest

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:5:{i:0;s:34:"ROI metrics tied to sustainability";i:1;s:30:"Signals of industry leadership";i:2;s:31:"Anecdotal pressure from clients";i:3;s:33:"Anecdotal pressure from employees";i:4;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Ad Net Zero could drive greater impact by making sustainability frameworks more accessible to small and mid-sized creative and event-production companies, encouraging them to proactively raise sustainability considerations. For Media Planning & Buying and GMSF, simpler methodologies, recommended proxy values when data is unavailable, and an easy-to-use calculator would make measurement more practical and scalable.

Where have you found the most value in being a part of the Ad Net Zero community?

Industry-recognized methodologies and frameworks, such as GMSF, which help create a common foundation for more consistent and credible sustainability measurement.

What could we do to improve your experience and to add more value?

It would be valuable for Ad Net Zero to establish small, closed peer groups or consultation sessions led by the ANZ team, where members can exchange best practices, discuss challenges, and support one another in implementing sustainability initiatives.

User Email

aueda@pinterest.com

Pinterest

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