Company Summary | Ad Net Zero Limited

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Near-term target set

Which scopes does your target cover?

Scope 1, 2, and 3

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://newsroom.pinterest.com/pdf/impact/pinterest-2026-impact-report/

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

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Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:6:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:41:"Enhanced employee engagement or retention";i:5;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

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Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Yes

Which carbon calculators are requested or used? (Select all that apply)

Not specified

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

Our emissions reductions targets are focused on reducing emissions of operating Pinterest which is inclusive of our organic content and ad platform. Pinterest commits to reduce absolute scope 1 and 2 GHG emissions 39% by 2027 from a 2019 base year. Pinterest also commits to increase active annual sourcing of renewable electricity from 34% in 2019 to 100% by 2023 and through 2030. Pinterest further commits to reduce scope 3 GHG emissions 70% per USD gross profit by 2027 from a 2019 base year.

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

Pinterest is aiming to develop advertising campaign-level carbon data capability, while continuing to refine the estimation methodology for greater accuracy, granularity, and more actionable optimization levers. A key barrier is that existing industry standards, including the GMSF, are not yet fit for purpose for walled-garden platforms such as Pinterest. Further development is needed to ensure methodologies can appropriately reflect platform-specific delivery systems, measurement boundaries, and the data required to produce robust, comparable campaign-level estimates.

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

Pinterest is aiming to develop advertising campaign-level carbon data capabilities. Through this process, we expect to identify and assess the most material sources of emissions associated with media buying and planning activities. Our current working assumption is that the largest source is likely to be the infrastructure required to support advertising delivery—such as cloud compute, storage, ad-serving, auction, ranking, and data processing.

Is your product or service designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Yes

Please outline when you expect this to be in place.

Some decarbonization plans, such as renewable energy sourcing, have already been implemented as part of our broader decarbonization initiatives.

Do you implement practices designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Yes

Has your organisation set a reduction target for emissions that come from the tools and technologies provided to advertisers and media agencies?

Yes but incorporated into our overall targets.

Does your organisation use a carbon calculator to measure and reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Do you have plans to use a carbon calculator to calculateand reduce emissions from the tools and technologies provided to advertisers and media agencies?

Yes

Please outline when this will be.

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Climate Misinformation Policy Ensuring that Pinterest users discover content and ideas from trusted sources is an important component of delivering on our mission. In 2022, we released a Climate Misinformation Policy to keep false and misleading claims about climate change off Pinterest. Included in our Community Guidelines on misinformation, this policy aims to prevent climate change misinformation across content and ads by prohibiting language or imagery that is false, inaccurate or misleading. Pinterest was a finalist in Fast Company’s World Changing Ideas in 2023 for our work to combat climate misinformation.

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

Pinterest does not promote green claims about our services, therefore is not subject to greenwashing regulations.

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

We do not intend to submit entries for advertising awards.

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

Via an agency

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

This is not a strategic priority at this time.

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

This is not a strategic priority at this time.

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — not currently used

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

In 2024, we've hosted workshops for the sales team to understand how to identify greenwashing and to make credible sustainability related claims. Approximately 20 people attended the workshops.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Updates on GMSF developments related to closed ecosystems/ walled-garden platforms like Pinterest

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

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What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Ad Net Zero could drive greater impact by making sustainability frameworks more accessible to small and mid-sized creative and event-production companies, encouraging them to proactively raise sustainability considerations. For Media Planning & Buying and GMSF, simpler methodologies, recommended proxy values when data is unavailable, and an easy-to-use calculator would make measurement more practical and scalable.

Where have you found the most value in being a part of the Ad Net Zero community?

Industry-recognized methodologies and frameworks, such as GMSF, which help create a common foundation for more consistent and credible sustainability measurement.

What could we do to improve your experience and to add more value?

It would be valuable for Ad Net Zero to establish small, closed peer groups or consultation sessions led by the ANZ team, where members can exchange best practices, discuss challenges, and support one another in implementing sustainability initiatives.

User Email

aueda@pinterest.com

Pinterest

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Global Media Sustainability Framework

Every Brief Counts