Pearl & Dean

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:2:{i:0;s:28:"Yes – Near-term target set";i:1;s:48:"In progress – working towards setting a target";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation aiming to set a science-based target within the next 12 months?

Yes

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Not sure

Do you plan to start publicly reporting your emissions?

Yes – but not within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";}

As an organisation, which area of sustainability has your focus/investment been?

a:2:{i:0;s:18:"Carbon Measurement";i:1;s:34:"Employee engagement – grassroots";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Yes – within the next 12 months

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Yes – but not within the next 12 months

Has your organisation set a reduction target for emissions that come from production?

Yes, we have a specific production emissions reduction target, separate from our overall target.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Yes - we limit travel distance / prioritise location

Do you utilize bundled shoots for efficiency within production?

Yes

Is your advertising production done in-house, via an agency or both?

In-house

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Yes

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

In order to reduce our emissions from media space, our cinemas need to reduce their emissions. All the cinemas we work with are separate businesses in their own right and we have very little control over their business decisions.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Yes and this data will be aligned with the GMSF

Please state the name of this calculator(s).

This is work in progress. Currently working with SAWA and GSMF to provide industry averages for cinema

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

Projectors and air conditioning within cinemas

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

ANZ Awards Media category - Wild Spaces (Winner)

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Please outline the barriers to your organisation doing this.

We didn't follow specific guidance but ensured that suppliers we worked with were measuring there on footprints and in the case of the research that accompanied the campaign was bcorp accredited

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Yes

Please outline when and what credentials you will be supplying.

Scope 1, 2 and 3 emissions although nothing planned to submit at the moment

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Yes

Please outline when you expect this to be in place.

2027

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Don't use events agency

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline when this will be in place.

Will include this in future conversations if appropriate

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Mainly bandwidth - everything is handled in house on top of peoples day jobs and events are not a priority part of our business

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Yes

Please outline when this will be.

2027

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Start conversations with cinemas who tend to be the hosts of any internal events

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

15 in sales, research and partnerships completed ANZ training

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Webinars around Ad Green and Make Every Brief Count for teams that aren't purely create/production teams

What formats of Ad Net Zero training and resources do you find most valuable? 

Virtual training course or presentation (e.g., bespoke online workshops)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:4:{i:0;s:29:"Audience/consumer demand data";i:1;s:31:"Anecdotal pressure from clients";i:2;s:33:"Anecdotal pressure from employees";i:3;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Using the National Emergency Briefing video to inspire change on a wider scale. Although I understand why this is not available as a link/youtube, I need to inspire SLT to fund a screening to get it shown wider!! I also want to share with my sons year 11 science department but thats a seperate matter!! I think ANZ is perfectly placed to inspire the industry rather than scare them but I do think that film holds massive potential impact. It needs to be followed with brainstorming sessions and focus groups to what actually can we do (starting points for thinking about the topic for people who aren't champions), individually and as an industry.

Where have you found the most value in being a part of the Ad Net Zero community?

Being in a room with like minded people is very inspiring. Keeping myself educated is vital and I have built some great relationships. Progress for us is slow as we are small (& resource lean) but even starting conversations and building relationships has made small incremental changes and that wouldn't have happened without ANZ

What could we do to improve your experience and to add more value?

Show the National Emergency Briefing everywhere! People need to see it!! Can you do a roadshow??

User Email

anna.cremin@pearlanddean.com

Pearl & Dean

Action 1 Answers

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