JCDecaux UK

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

Scope 3

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://www.jcdecaux.com/news-media/studies-documents/2025-sustainability-report

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

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Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:7:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:41:"Enhanced employee engagement or retention";i:5;s:36:"Better compliance or risk management";i:6;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

Carbon Reduction

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Yes – within the next 12 months

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Not sure

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

As a media owner, we have no requirements/plans re: creative production. We do have requirements for physical production partners, ie printers

Has your organisation set a reduction target for emissions that come from production?

No, we don't have a specific target, and we don't include production within our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

100% renewable energy, 95% electric fleet, energy efficiency measures: screens switched off over night, brightness sensors, LED lighting, refurbished assets (street furniture)

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

We have supplied carbon/energy data to third parties and calculators, historically concerns around consistency of use and interpretation, and commercial sensitivity have been barriers, as well as lack of clear demand from major advertisers/buying points. with the implementation of the GMSF, we will be open to provided data to further partners in the right circumstances

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

we don't plan/buy media

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Felix Project Winter Appeal: Purpose Awards Fundraising category - shortlisted The JCDecaux Community Channel: Better Society Awards, Best Corporate Community Engagement DESNZ/DFT Spring 2026 EV adoption campaign, CANZ Awards, Travel and Transport

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Please outline the barriers to your organisation doing this.

We have limited input into creative development. however in 2025 we used an external consultancy to provide a trainign session on greenwashing / The green claims code for our full commercial team, with the aim being to be able to better advise our clients if at risk of greenwashing

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

We would only include sustainability credentials where mandatory

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Not yet a priority, we host a small number of internal/client events. not currently a priority for carbon reduction

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

We do not use an events agency, all events managed by relevant teams in house.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

n/a

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

n/a

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

due to limited volume/scale of events this not a current priority

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

n/a - no events agencty

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

Yes — used occasionally or by specific teams

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

50 - sales and marketing

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

AI, risk, senior stakeholder buy in and engagement

What formats of Ad Net Zero training and resources do you find most valuable? 

Virtual training course or presentation (e.g., bespoke online workshops)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

proof points that major advertisers are actively prepared to move investment to lower carbon media channels/owners

Where have you found the most value in being a part of the Ad Net Zero community?

Knowledge sharing, Networking with likeminded individuals/organisations,

What could we do to improve your experience and to add more value?

More opportunities to meaningfully engage senior leadership

JCDecaux UK

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts