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The logistics of this are not very thought through but would love ANZ to connect brand, agency and media owner to work on an every brief counts campaign. Work with an engaged brand who puts brief that media owners can respond to.
In-person workshops
Yes – Actively shared and discussed
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I would like to see more practical examples of campaigns and evidence that brands actually want this. Despite a very engaged ANZ community we are not see briefs that reflect ambition,
The inspiration and networking. I find it incredibly energising to be in the room with like minded people. It's great to see what others are doing and it does feel like there is a growing movement. Well done!
Perhaps think about the entry costs to the awards. They are quick high. For instance the British Podcast Awards are £210, Purpose Awards £475, the PPA Awards £202, The AOP £165. Ad Net Zero is definitely the most expensive especially when adding on the cost of attending the award lunch. We would definitely enter more if it was a lower entry fee.. I think you are doing a great job.
michelle.whitehead@immediate.co.uk
