Company Summary | Ad Net Zero Limited

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

All 3

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://immediateprd.wpengine.com/wp-content/uploads/2025/10/ClimateActionReport_2024-2025.pdf.pdf - This is link to 24/25 report. 25/26 being published in September

Are your calculations and reports audited by a third party?

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

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Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:6:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:41:"Enhanced employee engagement or retention";i:5;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

Carbon Reduction

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make climate literacy a standard skill (e.g. staff training programmes)

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Not relevant. Have in-house agency that uses adgreen

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

n/a have in-house agency that uses adgreen

Has your organisation set a reduction target for emissions that come from production?

Yes, we have a specific production emissions reduction target, separate from our overall target.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

All our production is within the UK and we do not use air travel

Do you utilize bundled shoots for efficiency within production?

Please detail here.

The majority of our shoots are done within our offices

Is your advertising production done in-house, via an agency or both?

In-house

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

Yes

Please state the name of the calculator, how long you have used the calculator, and how many productions (both the numerical value and the % of total annual productions for context).

We've been using adgreen for 2 years on 100% of productions

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Yes

Please detail here.

We have a green manifesto that guides productions to travel responsibly, reuse sets, reduce waste and cater sustainably

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

We work with Scope3 and the Good Net. We've developed an inhouse tool, IM Clear which measures the carbon of a campaign and how the content aligns to the brands ESG ambitions. This is available to all brands that advertise with Immediate

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Yes and this data will be aligned with the GMSF

Please state the name of this calculator(s).

these are calculated by carbon consultants Simply Sustainable

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

We don't buy, only sell. Have worked with Scope3 to streamline our ad stack

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Ad Net Zero Best Practise from a Media Company '24 and '25 - Winners Ad Net Zero - Sector Award Gardening '25 - Winner PPA Sustainability Award '25 - Winner PPA Sustainability Award '24 - Shortlisted PPA Sustainability Award '26 - Shortlisted POC '24 - Collaboration Award - Winner Business Green Awards '26 Best Company - Shortlisted AOP '25 and '26 - Campaing for Good - Shortlisted Purpose Awards '26 - Best collaboration award - shortlisted

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

Made sure to provide data to back up all claims

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Yes

Please outline when and what credentials you will be supplying.

Attach the climate impact report as evidence of action and list behaviour change impact where applicable

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have required them to use the calculator and for how many productions (both the numerical value and the % of total annual productions for context).

isa - 100% of events - approx 14 per year for the last 4 years

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Main focus is on audience travel which makes up 80% of our event footprint. Improving sign posting to public transport at ticketing stage and in follow up emails, incentivising public transport with reward, partnering with initiatives like I Came by Train and See Tickets to improve quality of the data

100% of events

Yes

Please detail here.

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have used the calculator for and for how many events (% of total annual events).

isa - 100% of events - approx 14 per year for the last 4 years

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

Yes — used occasionally or by specific teams

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

Approx 50 people across production, partnerships, legal and ad sales

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

The logistics of this are not very thought through but would love ANZ to connect brand, agency and media owner to work on an every brief counts campaign. Work with an engaged brand who puts brief that media owners can respond to.

What formats of Ad Net Zero training and resources do you find most valuable? 

In-person workshops

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:4:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";i:3;s:24:"Competitive benchmarking";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

I would like to see more practical examples of campaigns and evidence that brands actually want this. Despite a very engaged ANZ community we are not see briefs that reflect ambition,

Where have you found the most value in being a part of the Ad Net Zero community?

The inspiration and networking. I find it incredibly energising to be in the room with like minded people. It's great to see what others are doing and it does feel like there is a growing movement. Well done!

What could we do to improve your experience and to add more value?

Perhaps think about the entry costs to the awards. They are quick high. For instance the British Podcast Awards are £210, Purpose Awards £475, the PPA Awards £202, The AOP £165. Ad Net Zero is definitely the most expensive especially when adding on the cost of attending the award lunch. We would definitely enter more if it was a lower entry fee.. I think you are doing a great job.

User Email

michelle.whitehead@immediate.co.uk

Action 1 Answers

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Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts