VCCP

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

AI Measurement - not just on Production but on operational workflows

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

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What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Showcasing how the industry is mainstreaming sustainable living / better reflecting the desire to live more sustainably. The overt sustainability messaging can easily be dismissed as 'lecturing' or for a few rather than the majority. Findings ways to embed as best practice more sustainable living means more creative solutions.

Where have you found the most value in being a part of the Ad Net Zero community?

Understanding how collectively we can operate as an industry to create standards that are recognised. Particularly interested to see if we can align ANZ and Ad Green with DIMPACT to ensure a unified communication industry approach for AI (thereby aligning agencies incl media owners and broadcasters).

What could we do to improve your experience and to add more value?

Working on a plan to increase the pressure on the social media platforms and providers to provide the granular data required to help provide granular measurement and protection capabilities.

VCCP

Customer Engagement Answers

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