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a:1:{s:9:"unique_id";s:28:"9a3f902b8e28bb42-1a10b67aa81";}
10
Climate transition plans
On demand training materials (e.g., showcase sessions)
Yes – Actively shared and discussed
a:3:{i:0;s:36:"Case studies showing business impact";i:1;s:30:"Signals of industry leadership";i:2;s:31:"Anecdotal pressure from clients";}
I'd love to see a greater focus on developing and promoting credible business case studies that connect sustainable advertising practices with measurable outcomes such as brand growth, effectiveness, efficiency or reputation. The industry doesn't need more people convinced sustainability matters; it needs more evidence that it delivers business value.
The greatest value has been the collaboration and knowledge sharing. Ad Net Zero brings together advertisers, agencies, media owners and sustainability specialists who are all tackling similar challenges, creating opportunities to learn from each other rather than reinventing the wheel.
continue making sustainability feel commercially relevant and actionable, not just environmentally important. That's where Ad Net Zero can have the biggest influence on industry-wide change.
tpatterson@channel4.co.uk
