giffgaff

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

1, 2 and 3. (Multi-choice wasn\'t an option). https://news.virginmediao2.co.uk/wp-content/uploads/2022/04/Net-Zero-Virgin-Media-O2.pdf

Is your organisation planning to set a science-based emissions reduction target?

N/A due to how we answered qu 1.

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

Are your calculations and reports audited by a third party?

No, but produced by Climate Advisory Team at Good Business.

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

SECR

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

Increased revenue or growth opportunities

As an organisation, which area of sustainability has your focus/investment been?

Supply Chain Engagement

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

a:1:{s:7:"other_9";s:380:"1, 2 and 4. Climate Fresk (ESG Committee so far, advertising and PR in Q4. More to follow) ESG Committee that meets quarterly to discuss and assess our social and environmental performance Carbon reduction targets embedded in product teams, with quarterly performance dashboard in development. eSIM as key business metric on our scorecard, plus volunteering informing EOY bonuses.";}

Does your organisation encourage members to require current suppliers to adhere to a supplier sustainability agreement?

Yes

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"82736d7aebfefba2-1a018e0a348";}

Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Yes

Which carbon calculators are requested or used? (Select all that apply)

AdGreen

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Yes – within the next 12 months

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

All 3 (multiple choice not an option)

Do you utilize bundled shoots for efficiency within production?

Yes

Please detail here.

Note our last shoots in 2023 and 2024 shot for two ads and that is the intention going forward (not yet had a shoot since). We make a conscious effort to share planned shoots with our ESG lead, for any watch out’s or easy sustainable wins. Our agency bake in costs to cover more sustainable alternatives e.g. reducing food waste, using recycled paper.

Is your advertising production done in-house, via an agency or both?

Both

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

Yes

Please state the name of the calculator, how long you have used the calculator, and how many productions (both the numerical value and the % of total annual productions for context).

Ad Green.

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Yes

Please detail here.

Our internal design studio is a team of 4 individuals, working together alongside advertising. As most of their role involves creating digital assets on laptops, often while working remotely, it feels like their direct carbon footprint is already relatively low. For our external agency, We’ve got the adgreen calculator set up with our agency but are yet to use it for a new shoot, this is something we’re looking to do in 2027. We make a conscious effort to share planned shoots with our ESG lead, for any watch out’s or easy sustainable wins. Our agency bake in costs to cover more sustainable alternatives e.g. reducing food waste, using recycled paper.

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"3923df771e885d05-1a018e56005";}

Has your organisation set a reduction target for emissions that come from media planning & buying?

Yes but incorporated into our overall targets.

Is your media planning and buying done in-house or via an agency?

Agency

Do you mandate that the agencies you work with use a carbon calculator or other tools to report the estimated carbon footprint for media planning & buying?

Yes

Please state the name of the calculator or tools.

Scope 3 / GMSF. (The below qu re. barrier should be N/A, but that wasn't an option to choose)

lease outline the barriers to your organisation doing this?

Need for more awareness of existing calculators.

Aside from using a carbon calculator, does your organisation mandate that your media agency has a decarbonisation plan in place to calculate, manage, and reduce the emissions that come from media planning & buying?

Yes

Outline details/links to implemented policies, such as sustainability criteria for selecting media partners and outlets, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

MG OMD abide by (and help to evolve) the commitments made in the giffgaff Responsible Marketing Manifesto, including: Less is more: This is a commitment to using impactful media placements and attempting to drive down wastage and ensure our message is delivered with optimal frequency (again reducing wastage). Responsible Reach: Media partner selection criteria that takes into account the ability to reach our desired audiences and the efficiency of doing so, alongside the sustainability credentials and progress of the media partner. The criteria includes: • Company accreditation • Sustainable creative delivery • Carbon reduction strategies • Verified carbon compensation or nature restoration We also apply four ‘golden rules’ to drive sustainability in-channel. • REDUCE: Spend less with partners whose sustainability credentials are untested or weaker • RENEW: Build new relationships - including new partners with strong sustainability credentials • REFINE: Scrutinise our current partners for any sustainable optimisations within the plan – this could be in the ad tech or formats/targeting; or simply managing excessive frequency to reduce wastage • REVIEW: With all ‘sustainable’ recommendations, highlight any significant increase in costs or reduction We employ Emissions Reduction Tactics: We collate all of the emissions reduction tactics on all channels and implement them across media plans. This includes: • Switching our out-of-home advertising off over night if the audience gain is slight and the energy saving is significant • Cherry-picking TV to maximise on reach, reducing any unnecessary wastage • Using recyclable paper when printing out-of-home ads in the ‘6 sheet’ format • Using digital out-of-home sites powered by renewable electricity • Employing tools and technology such as Scope3 to ensure we are able to manage and optimise against both performance and carbon emissions – optimising to reduce carbon in the plans We have made commitments to support and subscribe to the Global Media Sustainability Framework (GMSF) - • We include emissions data on all media plans • We are supplying emissions data into an effectiveness modelling process

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"f0fd0ecff0edbd9a-1a01a3f8e1a";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

giffgaff is currently preparing to comply with forthcoming Empowering Consumers for the Green Transition (ECGT) legislation, which applies to our business via the Windsor framework. This includes preparing a verified claims bible, which outlines key claims about our products, services and sustainability credentials, supported by robust evidence. Verified claims will support future marketing activity.

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Yes

Please detail the awards (name and category), the title of the campaigns put forward and if the campaign was shortlisted or went on to win the award.

Media Week Awards 2024 | Media Owner Media Idea £250k-£1m | SILVER Media Week Awards 2023 | Agency Media Idea Launch | BRONZE

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Yes

Please outline when you expect this to be in place.

This is the Agency section which isn't yet applicable to us.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Yes

Please detail when.

Will be applicable if/when we have an agency for events.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Yes

Please outline when this will be in place.

Will be applicable if/when we have an agency for events.

Yes

Please detail here.

https://drive.google.com/drive/folders/1OOVQJWFfzOhv0ReLORYWvG4oA_QavREu We have a fully detailed document that we share with all giffgaffers highlighting our preferred vendors and how purchasing should be approached at giffgaff to ensure we’re conscious in our buying decisions for in-house events. The document goes into granular detail covering office supplies, breakfast and snacks, catering, venues & vendors.

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Yes

Please outline when this will be.

2027

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

We don't have an events agency

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"eb8f612b65986558-1a018e855f2";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

Yes — used occasionally or by specific teams

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

Our Legal Team has developed a Green Brief that summarises Greenwashing legislation and captures pre-approved “green claims” and this is being rolled out in Q3 2026 to applicable Marketing and Commerce stakeholders.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Idiots guide to employing GMSF for Brand-Side Media Managers

What formats of Ad Net Zero training and resources do you find most valuable? 

On demand training materials (e.g., showcase sessions)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:36:"Case studies showing business impact";i:1;s:34:"ROI metrics tied to sustainability";i:2;s:30:"Signals of industry leadership";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

More case studies showing the benefit of carbon reduction on business outcomes

Where have you found the most value in being a part of the Ad Net Zero community?

Events

What could we do to improve your experience and to add more value?

User Email

lisa@giffgaff.co.uk

giffgaff

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts