Action 5 As an Ad Net Zero supporter, you have committed to using your abilities to support more sustainable behaviours. The Campaign Ad Net Zero Awards have been created to showcase the best examples of sustainable advertising. We also work with #ChangeTheBrief which provides an on-demand and face-to-face learning programme and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a zero-carbon world.
This is how you can make progress against Action 5:
- Produce public case studies to showcase your campaigns that as well as having been created in the most sustainable way, are promoting sustainable products and services and suggesting more sustainable behaviours.
- Submit examples of your work for the Campaign Ad Net Zero Awards when they open for 2024. The awards were launched in 2022 to identify case studies and examples of best practice. You can look at the winning campaigns from the last two years for inspiration.
- Take the Ad Net Zero Essentials Training and encourage your team and wider ecosystem to do the same.
- Avoid greenwashing – ensure all departments understand the rules around making advertising claims and avoid greenwashing. We encourage everyone to complete the training about misleading environmental claims by the ASA and CMA.
