Action 4 As an Ad Net Zero supporter, you have committed to reducing advertising emissions through awards and from events. Ad Net Zero is working with industry awards schemes, such as Cannes LIONS, to build in sustainability criteria, and has partnered with isla to reduce the impact of live events.
This is how you can make progress against Action 4:
Awards:
- Include sustainability credentials in award entries and follow ASA and CAP guidelines on greenwashing.
- Consider the environmental impact of award-winning work in the industry – the way it is made and through its messaging. Campaigns that clearly encourage wasteful, extravagant and irresponsible behaviour in the context of environmental security should not be celebrated as examples of excellence in advertising.
- Awards bodies supporters are encouraged to introduce sustainability categories in award schemes and sustainability criteria for awards entries, building on the work that has been done with Cannes Lions.
Events:
- Measure and reduce emissions from owned live events, as well as your participation in industry events. There are industry tools and guidance available from organisations such as isla. This includes TRACE, a carbon measurement platform for sustainable events.
