Action 3 As an Ad Net Zero supporter, you have committed to supporting calculating, managing, and reducing the emissions that come from media planning and buying; the biggest part of the advertising industry’s operational footprint. There are many proprietary tools, solutions, and technologies already being used to reduce this and Ad Net Zero is creating the Global Media Sustainability Framework to identify a voluntary standard framework for calculating the GHG emissions from media campaigns.
This is how you can find solutions for Action 3:
Activate best practices within industry guides, such as the ‘Ad Net Zero Action Guide to Reduce Media Greenhouse Gas Emissions’ This guide consolidates best practice and insights from brands and industry bodies, agency holding companies, publishers, data and technology providers from across the industry.
Similarly, The IAB’s Tech Lab Sustainability Guide for Programmatic provides a comprehensive guide on sustainable media best practices within programmatic advertising. Buyers and sellers can use a simple checklist to help reduce the carbon emissions of their programmatic supply chains and ad tech.
