What’s on offer?
We bring together the advertising supply chain, including advertisers, agencies, media owners, ad tech, and trade bodies around a voluntary, shared Action Plan, which provides a foundation for how the industry can cut operational emissions and embed sustainability into business strategy and creative work.
This is brought to life through:
Frameworks and toolkits
The Global Media Sustainability Framework and Every Brief Counts toolkit, provide voluntary industry standards and tangible entry points for action.
Education and resources
Guides, training, and workshops that equip teams across functions to understand their impact and take meaningful steps to reduce emissions and promote more sustainable practices.
Insight sharing and learning
Working groups and peer sessions where supporters exchange insights, share challenges, and help inform industry solutions.
Accountability and transparency
Progress reporting that drives measurable improvement, identifies opportunities, and celebrates leadership across the industry.
join our community to access:
Global, UK & US
Global, UK & US
Reduce emissions
Across operations, production, and media
Embed sustainability
Into business and creative strategy.
Use the power of
advertising
To inspire more sustainable consumer behaviors.
