Announced at Cannes Lions 2024, Ad Net Zero and the European Association of Communication Agencies (EACA) have partnered to create The Europe Hub.
This new partnership represents a levelled-up commitment to help the advertising industry tackle the climate emergency across the continent, supporting the European ad market to decarbonise its operations and pursue the accurate promotion of sustainable product, services and behaviours.
The Europe Hub is not a chapter in itself, but has been co-created with EACA to share knowledge, build connections and create opportunities for international learning.
So far, Ad Net Zero are partnering with trade associations across Poland, Finland, Belgium, Italy, the Netherlands, Slovakia and Norway. Expect to see more countries added here soon as more countries across Europe prepare their supporters for the net zero transition.
For more information, contact mary.adnetzero@eaca.eu and valentina.adnetzero@eaca.eu.
