Action 4 As an Ad Net Zero supporter, you have committed to reducing advertising emissions through awards and from events. Ad Net Zero is working with industry awards schemes to build in sustainability criteria, and has partnered with isla to reduce the impact of live events.
The Campaign Ad Net Zero Awards were designed to showcase how work could be judged on both sustainable and commercial criteria.
This is how you can make progress against Action 4:
Awards:
- Include sustainability credentials in award entries and follow guidelines on greenwashing from applicable government entities and other oversight bodies in each market.
- Consider the environmental impact of award-winning work in the industry – the way it is made and through its messaging.
- Awards bodies supporters are encouraged to introduce sustainability categories in award schemes and sustainability criteria for awards entries, building on the work that has been done with Cannes Lions.
Events:
- Measure and reduce emissions from owned live events, as well as your participation in industry events. There are industry tools and guidance available from organisations such as isla. This includes TRACE, a carbon measurement platform for sustainable events.
