Action 3 As an Ad Net Zero supporter, you have committed to measuring, managing, and reducing the emissions that come from media planning and buying; the biggest part of the advertising industry’s operational footprint. There are many proprietary tools and technologies already being used to reduce this and Ad Net Zero is working to identify a voluntary standard framework for measuring the GHG emissions from media campaigns.
This is how you can make progress against Action 3:
- Activate best practices within industry guides, such as:
- Ad Net Zero Quick Action Guide to Reduce Media Greenhouse Gas Emissions (June 2023). This guide consolidates best practices and insights from brands and industry bodies, agency holding companies, publishers, data and technology providers from across the industry. Similarly, The IAB’s Tech Lab Sustainability Playbook provides a comprehensive guide on sustainable media best practices within programmatic advertising. Buyers and sellers can use a simple checklist to help reduce the carbon emissions of their programmatic supply chains and ad tech.
