Action 2 As an Ad Net Zero supporter, you have committed to measuring, managing, and reducing the emissions from advertising production. Many Ad Net Zero supporters are using AdGreen to do this. Other programmes are available and AdGreen usage is not mandated.
Like other aspects of advertising, motion and stills advertising production can be carbon-intensive processes, particularly location shoots with high levels of travel, hospitality, and complex supply chains.
This is how you can make progress against Action 2:
- Use a carbon calculator tool such as AdGreen to decarbonise production – work out the carbon footprints of motion, stills and audio projects within advertising campaigns so that you can assess the environmental impact of your production activities and make reduction decisions as needed.
- Assess aggregate data on a periodic basis to understand where policy changes may facilitate further reductions, for example: a revised travel policy where certain conditions need to be met to justify air travel.
