With the new EU Anti-Greenwashing Directive (Directive EU 2024/825) officially coming into enforcement on September 27th, sustainability and advertising teams are facing a critical shift in how environmental claims must be communicated and substantiated across Europe.
• Join Mary O’Sullivan in a candid, practical conversation with Monica Magyar (Director of European Policy, European Association of Communications Agencies (EACA) following her direct debriefs with the European Commission. This session strips away complex legalese to deliver clear, actionable guidance on how European agencies, brands, and media owners can maintain compliance without stalling commercial momentum.
Register here
What We Will Cover:
• Direct Guidance from Brussels: An insider break-down of the latest European Commission clarifications and what they signify for brands and agencies.
• What the Jargon Means in Practice: Translating European Commission guidelines into clear rules for daily campaign planning and creative briefs.
• Key Red Flags: What regulatory authorities are looking for and how to spot high-risk environmental claims before they go to market.
• Immediate Compliance Steps: Practical actions your team can take right now to align with new EU standards.
• What questions are already being asked: We will answer the most common questions received from our community over the past few weeks
• Exclusive Resources: All attendees will receive access to EACA’s updated tactical guidelines and policy briefing document following the session.
Who Should Attend
This session is essential for global and regional teams across advertising, sustainability, legal/compliance, brand strategy, and corporate communications looking to ensure their European messaging remains compliant, transparent, and credible.
